We have interviewed Sally Benjamin from ComfortKeepers® and she had very patiently listened and responded to our questions. Her insights really benefited us as we are now able to understand the problems the Elderly are facing. She mentioned that the problems we must be able to solve are that things should be at eye level for them and that they will be able to reach it easily. We also noted that the Elderly have their own comfort zone that they are reluctant to leave, hence it would be good if our product is easy to use. It is also important that the Elderly would be able to still cook for themselves so that they would not lose even the simplest act of independence. One thing which I found surprising was that the Elderly actually do favour pretty designs. Sally herself had shown us her custom-made walking stick and she commented that the floral design on it is very appealing. Furthermore, Sally had shared with us about her experiences and the products she had seen during her time in the USA which further widened our horizons.
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